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Privacy & Cookies


This information is provided pursuant to art. 13 of EU Regulation 2016/679 of the European Parliament and of the Council of 04.27.2016 concerning the protection of natural persons with regard to the processing of personal data, as well as the free circulation of such data (so-called "General regulation on the processing of personal data" or "GDPR") and Legislative Decree 06.30.2003, n. 196, as amended and supplemented by Legislative Decree 08.10.2018, n. 101 ("Code regarding personal data" or "Privacy Code") by:

I.COM. ADVERTISING DI M. VIVIANO E C. SAS with registered office in 84085 – Mercato San Severino, via Rimembranza, 31, Tax Code/PI 03974570651, in the person of its legal representative Massimiliano Viviano;

in the capacity of Data Controller (hereinafter "Owner").

The Owner, aware of the importance of guaranteeing the security of private information, in accordance with applicable European and Italian legislation, in accordance with the principle of transparency pursuant to art. 12, GDPR, below provides the following information in order to make the user aware of the characteristics and methods of processing personal data.

  1. Object of the treatment
    The Data Controller processes personal identification data (for example, personal data such as name, surname, tax code, contact details such as residential address, e-mail, telephone number), as well as other information (for example, domiciliation and bank current accounts) - hereinafter, "personal data" or even "data", communicated by you, or otherwise acquired within the limits of the provisions of art. 14, paragraph 5, GDPR, in the context of commercial relations with the owner himself.

  2. Legal basis and purpose of the processing
    Your personal data are processed:


Without your express consent (see Article 6, letter b, GDPR), for the following purposes:

  1. execute the contract requests (contractual purposes). In this case, in fact, the execution of a contract of which you are a part or the execution of pre-contractual measures adopted upon your request, constitutes the legal basis of the processing. Furthermore, we mean that your personal data may be processed without your express consent (see art. 6, letter b, c, d, e, f), in order to: fulfill administrative, accounting and tax obligations, deriving from the existing contractual relationship; fulfill the obligations established by law, by a regulation, by community legislation or by an order of the Authority;

  2. safeguard the vital interests of the data subject or of another natural person

  3. perform tasks of public interest or connected to the exercise of public powers with which the Data Controller is invested; pursue a legitimate interest of the Data Controller or of third parties, within the limits and under the conditions set out in art. 6, letter f), GDPR; exercise the rights of the Data Controller (by way of example, the right of defense in court).

Only with your specific and unequivocal consent (see articles 6, letter a, 7, GDPR), for the following additional purposes:

  1. send, also through appointed third parties, via email newsletters, text messages, push-up messages, messaging functions with mobile devices, telephone calls with operators, social networks and other automated commercial communication tools, advertising material on products and/or services, various and/or different from those already purchased, offered by I. Com. Advertising sas, as well as carrying out statistical studies and/or market research, also through appointed third parties. (marketing purposes)

  2. analysis of your preferences, habits, behaviors and/or interests for the definition of personalized commercial-individual or group profiles, also for the purpose of sending targeted commercial communications using the traditional and/or automated methods referred to in point I. that comes before. (profiling purposes) - It should be noted that profiling is a relevant activity for privacy purposes only if it concerns natural persons, therefore it refers only to buyers, visitors, journalists, conference speakers, congressmen, conventioneers who are sole proprietorships or people.

  3. Market analysis as well as profiling and sending by third party partners of I. Com. Advertising sas, via email newsletters, text messages, push-up messages, messaging functions with mobile devices, telephone calls with operator, social networks and other automated commercial communications, advertising material and/or offers to sell goods and services relating to such third parties. In this case, in fact, the consent constitutes the legal basis of the treatment.

3. Nature of the provision of personal data

The provision of data for the purposes referred to in art. 2, letter a), is necessary, as your refusal to provide the requested personal data could make it impossible for the Data Controller to fulfill its legal obligations and/or those deriving from the management of the contractual relationship, preventing, from consequently, its formalization and/or execution. The provision of data for the purposes referred to in art. 2, letter b) II., is optional and failure to provide it may imply the impossibility for the Data Controller to use such data to carry out analyzes of your preferences, habits, behaviors and/or interests for the definition of commercial profiles - individual or group – personalized, also for the purpose of sending targeted commercial communications using traditional and/or automated methods.

4. Processing methods

The processing of your personal data is carried out by means of the operations indicated by the art. 4, paragraph 1, no. 2), GDPR, or any operation or set of operations, performed with or without the aid of automated processes and applied to personal data or sets of personal data, such as the collection, registration, organization, structuring, conservation , adaptation or modification, extraction, consultation, use, communication by transmission, diffusion or any other form of making available, comparison or interconnection, limitation, cancellation or destruction. The processing of your data will be based on principles of correctness, lawfulness and transparency and may also be carried out through automated methods designed to memorize, manage and transmit them and will take place using suitable tools, as far as reasonable and state of the art, to guarantee security and confidentiality through the use of suitable procedures that avoid the risk of loss, unauthorized access, illicit use and dissemination. Personal data may be stored both on IT and paper supports, as well as on any other type of support deemed more suitable for processing.

5. Data retention period 

The Data Controller will process the data for the time necessary respectively to pursue the related purposes as stated above, in particular:

  • 10 years from the date of data collection or acquisition of consent in the case of direct marketing purposes towards exhibitors and other third parties who organize Events, as well as towards visitors, buyers, conventioneers and journalists;

  • The longer period between the 10-year term and the termination of office in relation to direct marketing purposes towards the so-called VIPs;

  • 10 years from the date of data collection or acquisition of consent in the case of the sale of exhibition spaces and complementary services, as well as the sale of advertising space not connected to the Events:

  • 12 months from the end of the Event in the case of pre-sale and sale of online and onsite tickets to visitors and free invitations, for the purpose of controlling and recording the accesses of visitors and VIPs as well as for the purpose of registering the security personnel of the Event.

  • 10 days from the date of registration in the case of video surveillance system management purposes;

  • The online and paper catalog of exhibitors created for promotional purposes is kept for the last two editions of the same;

  • Until obtaining the administrative certification of the Event in the case of certification purposes of the same.

Once this conservation term has elapsed, the data will be destroyed or made anonymous and, in any case, will be rendered unusable for the purposes for which the conservation terms have expired.

6. Data communication

The personal data processed by the Data Controller will not be disclosed, or will not be disclosed to indeterminate subjects, in any possible form, including that of making them available or simple consultation. Instead, they may be made accessible to workers and/or collaborators employed by and for the Data Controller and/or to certain external subjects who present sufficient guarantees that they have adopted adequate legal, organizational and technical measures in such a way that the treatment satisfies the requirements of the GDPR and guarantees the protection of the rights of the data subject. In particular, your data may be made accessible to: i. employees and collaborators of the Data Controller, in their capacity as internal managers, delegates, designated and/or authorized to process personal data and/or system administrators; ii. third-party companies or other subjects (by way of example: credit institutions, professional firms, consultants, insurance companies, etc.) who carry out outsourcing activities on behalf of the Data Controller, in their capacity as external managers of the processing of personal data; third-party companies or other subjects (by way of example: subjects who send information and/or promotional communications, marketing services, telemarketing services, statistical studies and/or market research, etc.), so that they can carry out the activities referred to in art. 2, letter b), points I and II.

7. Data transfer 

The management and storage of personal data will take place on the servers of the Data Controller and/or of third-party companies appointed and duly appointed as data processors, located within the European Union, or in compliance with the provisions of articles 45 and following, GDPR. Currently the servers are located in Italy. The data will not be transferred outside the European Union. In any case, it is understood that, if it becomes necessary to transfer the location of the servers, to Italy and/or the European Union and/or non-EU countries, this transfer will always take place in compliance with the articles 45 and following, GDPR. In this case, however, the Data Controller ensures from now on that the transfer of data outside the EU will take place in compliance with the applicable legal provisions by stipulating, if necessary, agreements that guarantee an adequate level of protection and/or by adopting the standard contractual clauses provided for by the European Commission.

8 . Rights of the interested party 
Pursuant to articles from 15 to 21, GDPR, has the right to:

  1. obtain confirmation from the Data Controller as to whether or not personal data concerning you are being processed and, in this case, access to personal data, also by receiving a copy (so-called right of access);

  2. obtain from the Data Controller the rectification of inaccurate personal data and/or the integration of incomplete personal data concerning you (so-called right to rectification);

  3. obtain from the Data Controller the cancellation of personal data if one of the reasons provided for by the GDPR exists (so-called right to cancellation);

  4. Obtain from the Data Controller the limitation of processing only to some personal data if one of the reasons provided for by the GDPR exists (so-called right to limitation of processing);

  5. request and receive from the Data Controller, in a structured format, commonly used and readable by an automatic device, the personal data concerning you, or request and obtain transmission to another Data Controller without impediments (so-called right to portability);

  6. revoke, at any time, any consent given in relation to the processing of your personal data (so-called right to withdraw consent);

  7. object, in whole or in part, to the processing of personal data (so-called right of opposition);

  8. not be subjected to a decision based solely on automated processing in the cases provided for by the GDPR;

  9. to lodge a complaint with the Guarantor Authority for the protection of personal data, as well as to exercise the other rights granted to you by the applicable European and Italian legislation.

9. ​How to exercise rights

You can exercise your rights at any time by contacting the Data Controller:
►by registered letter with return receipt: I. Com. Advertising sas with registered office in 84085 – Mercato San Severino, via  Rimembranza, 31 at the address of Mr. Massimiliano Viviano; ► by e-mail:

10. Minors

In cases where consent is required, where the person giving is a minor, the processing is lawful only if and to the extent that the aforementioned consent is given by the parental responsibility holder. With specific reference to the processing of personal data relating to the direct offer of information society services, pursuant to art. 8, GDPR, as well as the art. 2 quinquies, Privacy Code, where the person who confers is under the age of 14 (fourteen), the treatment is lawful only if and to the extent that the aforementioned consent is given or authorized by the holder of parental responsibility.

11. Owner, managers, delegates, designated and authorized 

The Data Controller is:

  • I. Com. Advertising sas with registered office in 84085 – Mercato San Severino, via  Rimembranza 31, PI 03974570651, in the person of its pro tempore legal representative. Further information regarding the managers, delegates, designated and authorized to process personal data can be requested by contacting the Data Controller at the addresses indicated in this statement.

San Severino market, 22 February 2019

The Data Controller

Information on cookies according to European legislation

The website you are browsing complies with European legislation on the use of cookies. To make this site work properly, we sometimes install small data files called "cookies" on your device. The site uses its own profiling cookies or cookies introduced by third-party services that the site itself uses.

What type of cookies do you use on our site and for what purpose?
Our site uses "technical", "analytical" and "third-party" cookies, each of which has a specific function.

Technical Cookies
Technical cookies allow the user to move around the site and use all the essential features. These cookies do not collect information that can be used for marketing purposes nor can they remember where you browsed the internet. Accepting these cookies is an essential condition for the use of the site, therefore by avoiding these cookies we are not able to guarantee security or predict how our site will behave during your visit.

Analytical and Third Party Cookies
Analytical cookies collect information on how the website is used and allow:

  • to help us improve how the site works by detecting any errors that occur.

  • to obtain statistics on how the site is used, which pages are visited, what interests our users, measure the effectiveness of advertising activity.

These cookies are NOT used for:

  • collect information that could be used to advertise products or services on other sites

  • remember preferences or username after the visit

  • target advertising to you on other websites

Some of these cookies are managed by third parties, however they are NOT allowed to use cookies for purposes other than those listed above. On our site there are photographs, videos, buttons such as "Like" or "Follow" and other content from social networks, such as YouTube, Facebook, Google+ and Twitter. The pages that incorporate this content may contain cookies from the websites mentioned. Browsing our site you accept the use of "technical" "analytical" and "third-party" cookies. Accepting these cookies is a condition for using the website, therefore by avoiding them we cannot guarantee how the site will behave while browsing. If you do not accept these cookies, you will need to leave the site or disable cookies in your browser.

What are cookies ?
Cookies are small that are stored on your computer when you visit a website. These are used to personalize user browsing and collect automatic information on access and use of the site. When the website is reliable, as in the case of our portal, cookies help to improve and speed up its navigation, as well as facilitate your next visit by making the site more useful for your needs.

This is the sequence of setting (or creating) a cookie:
· When you visit a website for the first time, it asks you to accept a cookie for a specific domain. If you accept, the cookie is saved on your computer.
· Every time you view a resource of that domain, the browser sends the cookie.


Is it possible to block cookies?
Yes, you can block or allow cookies on all websites or choose the sites for which they are allowed.

Is it appropriate to block all cookies?
Not necessarily. Blocking all cookies can actually help protect your privacy, but limit the functionality available on some websites. It is therefore advisable to choose the websites for which you allow cookies. It is therefore possible to initially block all cookies and then allow those necessary for sites that are trusted.

What are temporary cookies ?
Temporary cookies (or session cookies) are removed from your computer when you close your browser. They are used to store temporary information, such as the items in your shopping cart.

What are permanent cookies ?
Permanent cookies (or saved cookies) remain stored on the computer even after closing the browser. They are used to store information, such as the login name and password, so as to avoid the user having to re-enter them each time he visits a specific site. Permanent cookies can remain on your computer for days, months or even years.

What are the cookies of the websites displayed?
The cookies of the websites displayed derive from the website viewed and can be permanent or temporary. They can be used to store information that will be reused the next time you visit the site.

What are third party cookies?
Third-party cookies derive from advertisements from other sites, such as pop-ups or advertising banners, present on the website displayed. They can be used to record the use of the website for marketing purposes.

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